PŘÍPADOVÁ STUDIE
How to show that the bathroom can be an experience even before you turn the faucet?
The assignment was clear: to devise a new direction for a brand that knew what good material was -- but needed customers to know, too.
We went at it from the floor.
Clear structure of the site.
Content that does not sell things, but solutions.
Texts that speak humanly — even if you are after three hours of choosing a tiling.
We dug through everything from the selection process to the buzzer on the button. And they've added a pinch of style that makes the showroom come alive online, too.
The bathroom? This is not a floor tile and a shower. That's an emotion. Flow. And when it works well, no one notices -- it just fits.
See how we helped turn the store into a tool that attracts even those who have come just to “browse the catalog.
Target audience — we analyzed customer needs, expectations, and behavior in order to precisely target content and design.
Moodboard and Visual Direction — designed a visual style that defines the brand's overall expression while being flexible enough to be used on other Gremis partner sites.
Graphic design — UI design of all sites with emphasis on clarity, aesthetics and strategic usability for other projects.
Responsive design — we have ensured flawless functionality of the website on all devices — from mobile to desktop.Customised icons — we have prepared a set of custom icons that match the visual identity of the bathroom segment.
Educational videos for Webflow — we have made short tutorials that allow the client to make basic modifications to the site without the need for a developer.
Design system - we have prepared a scalable system of components, styles and rules for the rapid creation of additional sites in a unified visual spirit.
