PŘÍPADOVÁ STUDIE
From the start, it was clear that the brand needed a new digital expression. IN CATERING does high-end catering, but its website couldn't say it out loud.IN CATERING knows how to create a tailor-made experience — for every guest, every brand. But the online presentation spoke a different language. She was too generic. Without emotion. No thrust at the event.
We've built him up again so that he speaks for the brand and addresses exactly those who matter:
Catering? It's not just the budget and the budget. It's an atmosphere. Perception. And when they hold the whole thing together, no one addresses why -- it just works. See how we turned the presentation into an experience that will convince even those who originally just wanted to “verify the offer quickly”.
Competitive Analysis
We made comparisons with the major players in the industry to understand what works and where there is room for improvement. We have defined the distinctions and values that we communicate on the web.
Target group
We have mapped the needs of the main target group: event managers who organize corporate events, conferences and VIP events. Based on this, we customized the content and structure of the site. B2B focus and conversion support.
Wireframe
We created a detailed layout of the site structure to make it clear, functional and conversive. A simple flow that guides the user to submit a form.
Moodboard and style
We put together the visual direction and typography to make the design match the brand and look modern. Uniform and professional appearance.
Graphic design
We have designed a complete UI of all key sites with an emphasis on clarity, visual clarity and intuitive user orientation.
Animation and interaction
We designed light movements and visual details to make the site feel lively and interesting. Pleasant user experience.
