PŘÍPADOVÁ STUDIE
Slavia fans have reason to rejoice not only in the stadium. The official e-shop has undergone a complete redesign to keep up with the European level of the club. A new minimalist design, intuitive controls and the ability to design your own jersey — it's all here.
An e-shop that keeps pace
Slavia needed an e-shop that would reflect the club's ambitions. The aim was to create a European club level design that would meet the expectations of fans. The challenge was the specific needs of this target group — quick orientation, ease of purchase, and a strong brand feeling. Another key was variability for the marketing team, which needs the e-shop to adapt dynamically to the season.
Minimalism and variability
We have designed a minimalist and uncluttered design that puts products in the spotlight. For fans, we've created a foolproof jersey configurator that blocks inappropriate words and works perfectly on both mobile and desktop. A unique design system with a gallery of variants was created for the marketing team, which can be easily adapted to the current needs.
