PŘÍPADOVÁ STUDIE
Slavia fans have a reason to celebrate, not just at the stadium. The official e-shop went through a full redesign so it keeps pace with the club's European level. A new minimalist design, intuitive controls, and the option to design your own jersey. Everything is here.
An e-shop that keeps pace
Slavia needed an e-shop that reflects the club's ambitions. The goal was to create a design at the level of a European club, meeting fans' expectations. The challenge was this specific audience's needs: quick orientation, easy purchasing, and at the same time a strong brand feel. Another key factor was flexibility for the marketing team, which needs to adapt the e-shop dynamically to each season.
Minimalism and variability
We designed a minimalist, clear layout that puts products at the center of attention. For fans, we built a foolproof jersey configurator that blocks inappropriate words and works flawlessly on mobile and desktop. For the marketing team, we created a unique design system with a gallery of variants that can easily be adapted to current needs
