PŘÍPADOVÁ STUDIE
It was clear that SIMPLY had a lot to offer — savings, stability, clarity. But the old presentation on the site did not say it clearly and intelligibly. Users today expect simplicity, confidence and quick orientation. The original site was too technical and did not lead to action.
We have prepared a new website that speaks the language of today and customers:
Deciding on an energy supplier is not just a technical choice. It's a matter of confidence and comfort. And when everything works right, there's no need to ask — everything fits together.
Competitive Analysis
we went through the sites of the major players in the market to get to know what really works and identify a space where Simply can differentiate itself.
Understanding Users
We focused on the needs of today's customers — those who want clear information, simple decision-making and a modern online approach.
Structure and user-flow
We have prepared a functional layout that naturally guides the user through the page — from the first impression to the submission of the form.
Visual direction and style
We designed the brand's style from the ground up: a new colour scheme, typography and work with space, all unified and modern.
Custom UI design
Each page has been designed to be understandable, attractive and fully functional.
Full responsiveness
The website works reliably on all devices — from mobile phone to big screen.
3D elements
We created a set of original 3D icons and visuals that complement the brand and clarify more complex energy information.
